In this episode of the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world – cold calling! If you’re like most people you are immediately put in mind of skeevy scammers and dial for dollars telemarketers working in a vast sea of cubicles. Prepare to have your illusions of cold calling shattered. In Today’s episode, my friend Marc Didemus of image advantage reveals the shocking truth. Telephone sales is not only HIGHLY effective, it’s still the weapon of choice for many professional business-to-business salespeople. Buckle up, put on a helmet and join me as we interrogate a 20-year telephone professional on how he’s driven his business to the peak of success.

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