COMING SOON: How to Build an Own the Racecourse Blog in DIVI

This is a syndication pattern program developed by James Schramko at James is the author of the excellent book,  Work Less, Make More. Among the many acts of genius that James has unleashed on the world is his OWN THE...

How to Market Your Law Firm, Fast!

I just wrote this, on Quora to the question "How am I meant to know how to market my law firm?". Marketing ANYTHING is complex. This certainly includes your law firm. I’ve gone to some pains to explain this on my law firm marketing youtube channel, but here is the...

Episode 004 Carl Richards

Are you in a heavily commoditized market, like real estate or insurance? Do you have a hard time communicating your uniqueness to your prospects?  The easiest way to strongly differentiate yourself to a potential audience is personal branding. The terrifying reality...

Episode 003 Secrets of Professional Telephone Prospecting & Sales

Today on the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world – cold calling! If you’re like most people you are immediately put in mind of skeevy scammers and dial for dollar telemarketers working in a...

Episode 002 – The Art of Video Blogging With Brad Way

Video blogging is quickly has become a powerful way to communicate your personality and expertise. Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation?...

Episode 001 Rick Frasso and The Art of Face to Face Networking

Rick is the CFO at Response-IT and Canadian Cloud backup in Kingston Ontario. He's involved with many community groups like The Rotary, Innovate Kingston, Switch and he's on the board for Kingston Chamber of Commerce...

Do you Understand Your Wins?

We’ve all heard that we have to learn from our mistakes, but I think it’s more important to learn from successes. If you learn only from your mistakes, you are inclined to learn only errors. Norman Vincent Peale We've all had the experience of throwing an object and...

8 Reasons You Should Start Your Own Law Firm Right Out of Law School

You can make the rules, define what you do and work for the kinds of clients YOU want to work with. If you are working for a firm you have no control of the kind of work you do  day in and day out.  As a partner in your own firm, you can learn to screen out the...

Designing an Engagement Pattern

Lead Buckets and Re-engagement in Social Media Channels

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Video blogging is quickly has become a powerful way to communicate your personality and expertise. Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation? Today, Employee Benefit Specialist Brad Way pulls back the curtain and reveals how authentic and committed video blogging is helping him consistently grow his business.

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Video Highlights:

00:00 What is zero noise marketing?

00:30 Introducing Brad Way

1:20 How did you get past your mental blocks?

3:00 Just commit.

3:45 What about equipment? Don’t worry about making it perfect, just start.

5:00 All early attempts will be terrible.  Don’t sweat it.

6:35 Video blogging helps you get a “better fit of customer”

8:35 How to pick a theme for your videos.

10:00 How content creation makes your job more fulfilling.

10:47 Content creation creates more comprehensive value to prospects and clients

11:30 Information leadership

12:10 Recess at work

13:00 Content creation lets you address the broader universe your prospects live in.

14:22 Identifying priorities your prospects have or should have

15:20 Be yourself, confront yourself

16.30 What it teaches us about ourselves

17:30 Triggers and habits to help you be consistent.

18:39 Habit design

19:37 The importance of picking reliable triggers

20:47 The limit of accountability pacts

22:15 Planning your video messages – the message and the subtext… getting to know you

23:15 Advice for people sitting on the fence –

24:27 You do you.

25:00 Mental off roading.

25:30 Pushing past your fear looks like magic to people who haven’t done it themselves.  It’s a simple way to gain the respect of others.