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COMING SOON: How to Build an Own the Racecourse Blog in DIVI

This is a syndication pattern program developed by James Schramko at https://www.superfastbusiness.com James is the author of the excellent book,  Work Less, Make More. Among the many acts of genius that James has unleashed on the world is his OWN THE...

How to Market Your Law Firm, Fast!

I just wrote this, on Quora to the question "How am I meant to know how to market my law firm?". Marketing ANYTHING is complex. This certainly includes your law firm. I’ve gone to some pains to explain this on my law firm marketing youtube channel, but here is the...

Episode 004 Carl Richards

Are you in a heavily commoditized market, like real estate or insurance? Do you have a hard time communicating your uniqueness to your prospects?  The easiest way to strongly differentiate yourself to a potential audience is personal branding. The terrifying reality...

Episode 003 Secrets of Professional Telephone Prospecting & Sales

Today on the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world – cold calling! If you’re like most people you are immediately put in mind of skeevy scammers and dial for dollar telemarketers working in a...

Episode 002 – The Art of Video Blogging With Brad Way

Video blogging is quickly has become a powerful way to communicate your personality and expertise. Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation?...

Episode 001 Rick Frasso and The Art of Face to Face Networking

Rick is the CFO at Response-IT and Canadian Cloud backup in Kingston Ontario. He's involved with many community groups like The Rotary, Innovate Kingston, Switch and he's on the board for Kingston Chamber of Commerce...

Do you Understand Your Wins?

We’ve all heard that we have to learn from our mistakes, but I think it’s more important to learn from successes. If you learn only from your mistakes, you are inclined to learn only errors. Norman Vincent Peale We've all had the experience of throwing an object and...

8 Reasons You Should Start Your Own Law Firm Right Out of Law School

You can make the rules, define what you do and work for the kinds of clients YOU want to work with. If you are working for a firm you have no control of the kind of work you do  day in and day out.  As a partner in your own firm, you can learn to screen out the...

Designing an Engagement Pattern

https://www.youtube.com/watch?v=nb4SwR605rI

Lead Buckets and Re-engagement in Social Media Channels

https://www.youtube.com/watch?v=KgJge9gq66I

TOLL FREE: (888) 997-5372

I just wrote this, on Quora to the question “How am I meant to know how to market my law firm?”.

Marketing ANYTHING is complex. This certainly includes your law firm. I’ve gone to some pains to explain this on my law firm marketing youtube channel, but here is the simple 10,000 foot view:

  1. Modify your website so it strongly promotes a maximum of three of your specialties. If you have the courage to limit it to one, that’s even better.
  2. On your specialty pages address following questions in your copy:
    1. Demonstrate that you intimately understand the problem your future client is experiencing (as they are aware of it).
    2. Point out the cost of not taking action now (money, energy, peace of mind, family consequences, reputation…)
    3. Talk about how your approach is unique. They may include your qualifications, but be warned, your professional qualifications are assumed. Like saying “trust me” it doesn’t actually contribute to your pitch. You want to talk about how you’re approach is different. Maybe you use AFAs to deliver a clear value proposition. (Look up Alternate Fee Arrangements, they’re a great way to differentiate your practice).
    4. Put up some examples of client stories and what their lives looked like before and after using your services.
  3. Come up with a traffic strategy you can afford and target only the people who you are most likely having the “bleeding neck” problem your unique approach is most qualified to fix.

There’s more to the tuning, style, and strengthening and stabilizing your marketing system but that’s the meat and potatoes.

If you have questions, you can text me at 613–379–3051