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COMING SOON: How to Build an Own the Racecourse Blog in DIVI

This is a syndication pattern program developed by James Schramko at https://www.superfastbusiness.com James is the author of the excellent book,  Work Less, Make More. Among the many acts of genius that James has unleashed on the world is his OWN THE...

How to Market Your Law Firm, Fast!

I just wrote this, on Quora to the question "How am I meant to know how to market my law firm?". Marketing ANYTHING is complex. This certainly includes your law firm. I’ve gone to some pains to explain this on my law firm marketing youtube channel, but here is the...

Episode 004 Carl Richards

Are you in a heavily commoditized market, like real estate or insurance? Do you have a hard time communicating your uniqueness to your prospects?  The easiest way to strongly differentiate yourself to a potential audience is personal branding. The terrifying reality...

Episode 003 Secrets of Professional Telephone Prospecting & Sales

Today on the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world – cold calling! If you’re like most people you are immediately put in mind of skeevy scammers and dial for dollar telemarketers working in a...

Episode 002 – The Art of Video Blogging With Brad Way

Video blogging is quickly has become a powerful way to communicate your personality and expertise. Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation?...

Episode 001 Rick Frasso and The Art of Face to Face Networking

Rick is the CFO at Response-IT and Canadian Cloud backup in Kingston Ontario. He's involved with many community groups like The Rotary, Innovate Kingston, Switch and he's on the board for Kingston Chamber of Commerce...

Do you Understand Your Wins?

We’ve all heard that we have to learn from our mistakes, but I think it’s more important to learn from successes. If you learn only from your mistakes, you are inclined to learn only errors. Norman Vincent Peale We've all had the experience of throwing an object and...

8 Reasons You Should Start Your Own Law Firm Right Out of Law School

You can make the rules, define what you do and work for the kinds of clients YOU want to work with. If you are working for a firm you have no control of the kind of work you do  day in and day out.  As a partner in your own firm, you can learn to screen out the...

Designing an Engagement Pattern

https://www.youtube.com/watch?v=nb4SwR605rI

Lead Buckets and Re-engagement in Social Media Channels

https://www.youtube.com/watch?v=KgJge9gq66I

TOLL FREE: (888) 997-5372

Industrial Automation Marketing

Attract Better Prospects, Shorten The Sales Cycle

What would you consider the biggest challenge when selling fully-customized services like INDUSTRIAL AUTOMATION? Is it enough to have years of experience in integrating complex solutions? How can you communicate your unique expertise in a way that actually shortens the sales cycle?

The Core Challenge

Most companies communicate expertise by listing the tangible parts of their offer, such as vision systems, lenses, cameras, actuators and other parts.  

 

The problem with LIMITING  yourself to this approach is that it positions you as just another supplier of parts.

How many options are there in the marketplace  when someone just wants to buy a part?

The Sales Force Approach

Another typical approach is to exclusively rely on your sales force to keep your prospects and clients thinking about you. Is that enough?.

The limitation of this approach is the high cost of maintaining and motivating your sales force.  Granted, follow up and contact is an essential part of building relationships. Too little contact and a prospect aren’t thinking about you.  Too much follow up and your sales team begins to annoy prospects. What if it were possible to shorten your sales cycle while increasing the quality of the leads that choose call you spontaneously?

Six Key Psychological Triggers

The unique way we address this challenge is to integrate SIX PROVEN psychological triggers into your website and marketing.  These triggers are designed to appropriately communicate your authority and experience.   These triggers are not used to manipulate your prospective clients. We use them as a kind of pre-flight inspection to make that we’re  emphasizing all your key strengths. As an experienced provider of automation solutions, it’s likely that you have the qualifications and experience needed to tackle nearly any project.  Most businesses overlook their strengths because they’re such an implicit and integral part of their companies DNA.

A website built using our approach will result in more, high-quality prospects contacting you out of the blue.  As an added bonus your colleagues and channel partners will find it much easier to refer new business to you, even if they aren’t experts in your business.

 

We’d love to talk to you more about putting all six psychological triggers to work in your marketing.   

Email us at jaeson@jaeson.com to find out more.
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