COMING SOON: How to Build an Own the Racecourse Blog in DIVI

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How to Market Your Law Firm, Fast!

I just wrote this, on Quora to the question "How am I meant to know how to market my law firm?". Marketing ANYTHING is complex. This certainly includes your law firm. I’ve gone to some pains to explain this on my law firm marketing youtube channel, but here is the...

Episode 004 Carl Richards

Are you in a heavily commoditized market, like real estate or insurance? Do you have a hard time communicating your uniqueness to your prospects?  The easiest way to strongly differentiate yourself to a potential audience is personal branding. The terrifying reality...

Episode 003 Secrets of Professional Telephone Prospecting & Sales

Today on the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world – cold calling! If you’re like most people you are immediately put in mind of skeevy scammers and dial for dollar telemarketers working in a...

Episode 002 – The Art of Video Blogging With Brad Way

Video blogging is quickly has become a powerful way to communicate your personality and expertise. Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation?...

Episode 001 Rick Frasso and The Art of Face to Face Networking

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Maximize Profit
On EveryDeal

Do you have to MANUALLY change posted prices to compensate for CAD-USD exchange rate changes to protect your margins?.

Do you buy your inventory from American supplier and sell to Canadian customers? As I’m sure you know, unless your posted pricing is updated frequently, you stand to lose money on every deal you close.

This is critically important if you are retailing selling high-priced items like boats, RVs, ATVs and motorcycles.

When the value of the US Dollar goes down, the Canadian prices you are quoting need to be lowered to optimize your attractiveness to people who are price-shopping similar models

When the price of the dollar goes up, you stand to lose profit when your customer pays for the unit in Canadian dollars before you can adjust the price to match the change.  

While it’s a great idea to advertise bi-weekly payment, manually calculating payment and updating your website and AutoTrader ads is hard work, especially if you have a large inventory.

Is hiding your prices the answer?   While this doesn’t bother all of your customers, some people will favor the certainty of working with a dealership who has published their prices.


Is hiding your prices the answer?

 While this doesn’t bother all of your customers, some people will favor the certainty of working with a dealership who has published their prices.

So how can you keep your prices and biweekly payments current without working around the clock?  The answer is Profitguard.

Ways Profitguard Can Work Miracles in Your Business

  • ProfitGuard can save you thousands of dollars in lost profit and lost deals
  • You place your inventory in the system.  We can use your AutoTrader feed to update the database.
  • You choose how often to update the prices across your inventory.
  • ProfitGuard constantly monitors the price of the American dollar.
  • ProfitGuard manages price fluctuations as often as you like on autopilot, even once an hour!.
  • Slight changes in unit prices are less shocking to someone who is comparing prices over time.
  • You can set extra points of margin or markup to create a little bit of wiggle room in the calculation.
  • Generates feature slides automatically.
  • Profitguard can even update feature slides that contain payments in attractive graphical bursts.
  • ProfitGuard can be integrated into any website.
  • ProfitGuard also comes with dynamic information requires for each item in your inventory so you know exactly what price was being quoted on the site when the prospect requested more information.
  • You can easily add / edit / remove or hide stock from your online inventory.
  • Your entire inventory can be automatically uploaded to AutoTrader each night at midnight.
  • Available with a CMS (Customer Relationship System) that shares incoming leads fairly among your staff members.
  • Lets you maintain your pricing and stay competitive with other dealerships who are already using ProfitGuard.